Winzo moves Delhi High Court for trademark infringement against Google

Online gaming platform Winzo has filed a lawsuit towards Google within the Delhi High Court in search of to restrain it from displaying advertisements of competing companies through its Google App Campaign Ads.

Winzo has sought orders restraining opponents from infringing its rights within the logos and Google commercially exploiting to drive its natural site visitors on Google search engine, a product in monopoly, to its competing merchandise of Rummy & Fantasy that have been lately included on Google Play Store by its latest Playstore Policy modifications, it mentioned.

When a consumer searches for Winzo on Google’s search engine, the search outcome shows its opponents’ functions through Google App Campaign. “Winzo experienced that when its users were searching for our trademark organically, they were instead suggested to use alternative competitive apps on Google Play Store. They also suspended all ads on Google search for any app which is not fantasy or rummy, resulting in Winzo losing a significant chunk of users who were specifically looking to download the Winzo app,” mentioned Winzo Games co-founder Saumya Singh Rathore.

“In September 2022, Google announced an arbitrary policy to allow only rummy and fantasy gaming apps on the Google Play Store and exclude all other Skill Gaming Platforms out of the pilot. This exclusion was not only limited to the Play Store but extended to the world of internet by restricting AdWords for any product outside Rummy & Fantasy. It also gave access to the Universal App Campaigns (UAC) to rummy and fantasy apps,” she mentioned.

This follows a lawsuit filed by Winzo Games earlier this week in search of to be listed on the Google Play Store as a recreation of talent. In its plea earlier than the excessive courtroom, the gaming middleman has mentioned that because the video games supplied by it are video games of talent and subsequently, in compliance with India’s legal guidelines on on-line gaming, they need to be allowed to be listed on the Play Store.

The Delhi High Court, whereas listening to the plea moved by Winzo, requested the corporate’s counsel to take directions afresh because the Centre had launched new guidelines for on-line gaming intermediaries.

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