NEW DELHI: As the brand new chapter in Indian ladies’s cricket begins with the inaugural Women’s Premier League, Royal Challengers Bangalore additionally got here up with an initiative that can assist ladies’s sport to develop within the nation.
RCB launched the ‘Sports for All‘ idea in an try to encourage extra ladies participation in any respect ranges of the game. The franchise additionally desires the younger ladies to make cricket one of many first profession selections.
Owned by the United Spirits, a subsidiary of British multinational alcoholic beverage firm Diageo, RCB will begin their marketing campaign within the inaugural Women’s Premier League with a high-profile conflict in opposition to Delhi Capitals right here on Sunday.
Through the initiative, the franchise, amongst different issues, desires to construct icons to encourage the subsequent technology, establish expertise from each nook of the nation via its Hinterland Scouting System and provides them a chance to showcase their undiscovered, uncooked expertise, and eventually, present them with a platform to play at a number of ranges.
RCB skipper Smriti Mandhana is happy about the entire thing.
“It’s extremely encouraging for us to see a franchise like RCB to commit to this larger cause of equal participation of women and invest a round sum of money to get a team and contribute to the growth of India,” Mandhana stated in a press launch issued by the franchise.
Prathmesh Mishra, chief business officer at Diageo India, and chairman of RCB, stated: “Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. Nation can grow if there is gender parity and advancing women’s equity can add to economic growth.
“Diageo believes it’s our accountability to contribute to the nation’s progress. Investing within the ladies’s staff has all the time been on high of our agenda. We consider it’s a core a part of our tradition of variety and inclusivity.
“We have invested (Rs) 901 crore to get this team because this mission is really important for this country. We believe India will move if we convert sports and fitness from hobby to lifestyle and we are committed to this agenda.”
(With PTI Inputs)
RCB launched the ‘Sports for All‘ idea in an try to encourage extra ladies participation in any respect ranges of the game. The franchise additionally desires the younger ladies to make cricket one of many first profession selections.
Owned by the United Spirits, a subsidiary of British multinational alcoholic beverage firm Diageo, RCB will begin their marketing campaign within the inaugural Women’s Premier League with a high-profile conflict in opposition to Delhi Capitals right here on Sunday.
Through the initiative, the franchise, amongst different issues, desires to construct icons to encourage the subsequent technology, establish expertise from each nook of the nation via its Hinterland Scouting System and provides them a chance to showcase their undiscovered, uncooked expertise, and eventually, present them with a platform to play at a number of ranges.
RCB skipper Smriti Mandhana is happy about the entire thing.
“It’s extremely encouraging for us to see a franchise like RCB to commit to this larger cause of equal participation of women and invest a round sum of money to get a team and contribute to the growth of India,” Mandhana stated in a press launch issued by the franchise.
Prathmesh Mishra, chief business officer at Diageo India, and chairman of RCB, stated: “Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. Nation can grow if there is gender parity and advancing women’s equity can add to economic growth.
“Diageo believes it’s our accountability to contribute to the nation’s progress. Investing within the ladies’s staff has all the time been on high of our agenda. We consider it’s a core a part of our tradition of variety and inclusivity.
“We have invested (Rs) 901 crore to get this team because this mission is really important for this country. We believe India will move if we convert sports and fitness from hobby to lifestyle and we are committed to this agenda.”
(With PTI Inputs)
Source: timesofindia.indiatimes.com