Rohit Jain, MD, Lionsgate South Asia, stated the Indian SVOD market has 50–60 million paying subscribers, and the variety of such clients is predicted to rise to 75–80 million within the coming years.
“If you keep that 75-80 million number in mind, we are on course to reach double-digit market share very soon,” Jain stated.
He additionally claimed that Lionsgate Play can be among the many prime 5 non-broadcaster-owned OTT platforms within the nation when it comes to each subscribers and income. “We identify ourselves as a premium and targeted SVOD platform,” he added.
Jain revealed that the SVOD platform’s common income per consumer (ARPU) is a bit of over 50 cents (about Rs 41), whereas the common viewing time per consumer is 85 to 90 minutes.
“Our large screen consumption (connected TV) is 50%, whereas the industry average is 20–25%,” he stated. Lionsgate Play intends to premiere not less than one title in every week.
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Lionsgate Play is focused at younger city audiences. It has constructed its content material technique on three key pillars – international titles, Indian titles, and native unique exhibits.
In order to broaden the attain of its worldwide content material, the platform dubs them in six Indian languages. On the unique content material aspect, the sport plan is to do premium, large-scale format exhibits with A-listers from the leisure trade.
“In the last two years, we have done more than 100 premieres of global titles. Next two years, we aim to do 150 premieres. We have done five Indian originals this year and intend to do six to 10 originals in a year,” Jain stated.
Its distribution technique has been to achieve audiences by partnerships with telecom operators, broadband gamers, unique tools producers (OEMs), and OTT aggregators like Prime Video Channels and Tata Play Binge.
“Our primary focus is to reach customers in a way that’s convenient to them. Figuring out the economics is back-end work,” he stated.
Lionsgate Play has large ambitions for the Indian market within the subsequent two years. According to Jain, the platform will probably be revamped subsequent 12 months to present it a brand new appear and feel.
Lionsgate India just lately unveiled an aggressive slate of movies for theatrical launch in 2023. The film slate contains John Wick: Chapter 4, Golda, Plane, Bricklayer, About My Father, White Bird: A Wonder Story, and The Hunger Games: The Ballad of Songbirds & Snakes.
“Next year is going to be the biggest year for Lionsgate India as far as theatrical releases are concerned,” Jain stated.