Canadian singer-songwriter Justin Bieber arrives for the sixty fourth Annual Grammy Awards on the MGM Grand Garden Arena in Las Vegas on April 3, 2022.
Angela Weiss | Afp | Getty Images
H&M will not promote a line of Justin Bieber merchandise after the musician advised followers he did not “approve” of the clothes bearing his identify and likeness.
“The H&M merch they made of me is trash and I didn’t approve it,” the singer wrote in an Instagram story Monday. “Don’t buy it.”
H&M mentioned Wednesday it is going to be eradicating the road from its shops and its web site out of “respect” for Bieber. The firm additionally denied claims that it did not search his approval.
“H&M has followed all proper approval procedures, as we have done in this case, but out of respect for the collaboration and Justin Bieber, we have removed the garments from selling,” the corporate mentioned in an announcement.
A consultant for H&M advised CNBC it pulled all gadgets from the road together with t-shirts and hoodies. The assortment additionally included tote baggage and cellphone equipment, in line with varied media studies. Many of the merchandise featured Bieber himself or lyrics to hit songs like “Ghost” from his 2021 album “Justice.”
As of noon Wednesday, a seek for Bieber’s identify on H&M’s web site returned zero merchandise.