A majority of shoppers who had been a part of a survey stated they had been lured to an internet platform that supplied cashback and subscription, however they weren’t paid after they signed up, a report stated on Tuesday.
Central Consumer Protection Authority (CCPA) has recognized 13 forms of “dark patterns” that quantity to deceptive commercial or unfair commerce apply or violation of shopper rights, together with subscription entice, bait and swap, drip pricing, and so forth.
The report by LocalCircles stated that “62 per cent users of online payment platforms surveyed experienced the bait and switch approach where a cashback was advertised to lure them but never actually paid after they signed up/conducted the specified transaction.”
The agency stated it obtained over 45,000 responses from customers of on-line fee platforms from throughout 376 districts of India.
According to the survey, 67 per cent customers of on-line fee platforms surveyed have skilled subscription traps the place as soon as they added/linked their checking account for UPI funds they discovered it laborious to take away or delink it.
The authorities has prohibited darkish patterns on on-line platforms since December 2023.
Source: www.zeebiz.com