Apple CEO Tim Cook (centre, R) and Senior Vice President, Worldwide Marketing at Greg Joswiak (centre, L) welcome individuals to the he Fifth Avenue Apple Store forward of the launch of Apple’s new iPhone 15 on September 22, 2022 in New York City.
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Apple CEO Tim Cook opened the corporate’s Fifth Avenue retailer Friday in New York to have fun the official launch of the iPhone 15 lineup, the Apple Watch Series 9 and the Apple Watch Ultra 2.
Customers flocked to the shop to get their arms on the brand new units, and the road stretched across the nook of 58th Street from Fifth Avenue to Madison Avenue. One man informed CNBC’s Steve Kovach that he had been ready in line since 8 p.m. the night time earlier than. Cook unlocked the shop and took selfies with individuals as they entered.
Apple introduced its new units at its annual launch occasion earlier this month, and preorders opened on Sept. 15. Analysts and traders are watching carefully to see whether or not the brand new iPhones can reignite the worldwide smartphone market, which is on monitor to hit a decade low this yr, based on an August report from Counterpoint Research.
In a Thursday be aware, earlier than the launch of the units in shops, analysts at Bank of America wrote that ship dates for the iPhone 15 Pro and Pro Max fashions had been prolonged however “somewhat lower” on common in comparison with the pre-order cycle final yr.
Shares of Apple had been up lower than 1% Friday morning. The firm didn’t instantly reply to CNBC’s request for remark.
The new iPhone 15 lineup begins at $799 and encompasses a USB-C charging port and a brand new titanium exterior. CNBC’s Kif Leswing examined the 2 new Pro iPhones, which begin at $999 and $1,199, and located that the titanium is a “huge upgrade” as a result of it makes the cellphone really feel a lot lighter.
Customers should buy the brand new units at their nearest Apple Store or on-line.
Source: www.cnbc.com