Australian court fines Dell unit $6.5 million for misleading customers on discounts

Australia’s Federal Court on Monday ordered Dell Technologies Inc’s native unit to pay A$10 million ($6.46 million) in penalties for making deceptive representations on its web site about reductions for add-on laptop screens.

In a authorized motion introduced by the nation’s competitors regulator, Dell Australia was discovered responsible by the Federal Court in June to have misled prospects in regards to the costs or reductions on add-on screens on its web site.

“This outcome sends a strong message to businesses that making false representations about prices or inflating discounts is a serious breach of consumer law and will attract substantial penalties,” stated Liza Carver, commissioner of the Australian Competition and Consumer Commission.

Dell Australia, which offered greater than 5,300 add-on screens with overstated reductions between Aug. 2019 and Dec. 16, 2021, will likely be working “with impacted customers to provide appropriate refunds plus interest and are taking steps to improve our pricing processes to ensure this sort of error does not happen again”, a spokesperson for Dell Australia stated in a press release to Reuters.

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