Explained: Barbie’s “50 Most Amazing Marketing Stunts,” Summed Up In This Thread

One must be dwelling beneath a rock to be unaware of the huge buzz round Barbie, the movie by Greta Gerwig based mostly on Mattel’s iconic doll of the identical identify. The movie is making historical past on the international field workplace having earned over $155 million in North America and $337 million globally within the first weekend. Barbie’s field workplace earnings have captured the creativeness of the general public largely attributable to the truth that Barbie clashed with legendary filmmaker Christopher Nolan’s World War II drama Oppenheimer. While the movie has left Oppenheimer behind in most territories– India being an exception – when it comes to field workplace earnings, Barbie does take second seat to Nolan’s movie when it comes to essential reception. So, what explains Barbie’s dream run on the field workplace? As per one person, who goes by the deal with “Aakash Gupta Product Growth Guy”, a big a part of the movie’s success may be attributed to the movie’s stellar advertising marketing campaign.

In an in depth Twitter thread, the person has compiled 50 of the group’s greatest advertising stunts. In a tweet, the person mentioned, “Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer‘s $174M. Warner Brother’s insane ”Operation Barbie Summer” is a giant a part of that success. These are 50 of the group’s most superb advertising stunts,” continuing to specify the advertising actions that took the leisure world by storm.

“1. 3D ad in front of Burj Khalifa

2. Google Confetti for Greta Gerwig, Ryan Gosling, and Margot Robbie

3. Margot sharing “Meet Ryan Gosling” was on her checklist of issues to do earlier than she dies on Extra TV.

4. Building a Malibu Barbie dream home that may be seen from 10 miles away and obtainable for lease on @Airbnb.

5. HGTV Barbie Dreamhouse Challenge with Ashley Graham

6.  All the opposite Mattel manufacturers x Barbie

7. Barbie music by Nicki Minaj and Ice Spice. 

8. EPIC fundamental trailer with a large blowout celebration, deliberate choreography, a bespoke music – and a hilarious preview of Will Ferrel and Greta Gerwig’s characters.

9.  Barbie on the DC Pride Parade.

10. Barbie-themed resort 

11. Hilarious Ryan Gosling interviews like this in GQ Magazine

12. Barbie airplane by Lockheed Martin

13. Architectural Digest tour of Barbie’s residence

14. Billboards that talk for themselves [referring to pink billboards]

15.  Makeover of Sidney’s iconic Bondi Icebergs Swimming Club

16. World of Barbie travelling exhibit, now in LA

17. Barbie boat cruise in Boston

18. Indiscriminate out of residence

19.  Secret Margot Robbie Letterboxd account

20. Actual Letterboxd Greta Gerwig interview. Greta made historical past with the largest opening weekend debut for a movie directed by a girl

21. 2001: A Space Odyssey-style teaser trailer

22. Ruggable assortment 

23. Barbie x Video recreation

24. Barbie x Pinkberry

25. Barbie x Forever 21

26.  Fun ‘Looking Good Barbie‘ clip pre-release

27.  Barbie x ALDO Shoes

28. Barbie x GAP

29. Barbie x Impala Skate

30. Barbie x Bloomingdales

31.  Barbie x NYX Cosmetics

32. Barbie x Kitsch

33.  Greta Gerwig on Good Morning America

34. Barbie x Canada Pooch

35. Margot and Ryan at BBC Radio 1

36. Barbie x Swoon

37. Barbie X Cakeworthy

38. Barbie X Moon Oral Beauty

39. Barbie x Homesick Candles

40. Barbie x Beis Travel

41. Barbie X Funboy

42. Margot on CBS Sunday Morning

43.  Fun ‘Just Allan’ clip pre-release

44. Pink Xbox

45. The Cast with Michael Cera  [BuzzFeed]

46. Barbie-themed episode for Summer Baking Championship, Season 1, Episode 7 on  Food Network

47. How Margot grew to become Barbie with Teen Vogue

48.  Fun ‘Just Ken Exclusive’ clip

49. Ryan and Margot on Good Morning America

50. An AI selfie generator: http://Barbieslife.a

51. Barbie x Burger King

52. Barbie at NYC Pride”

Take a take a look at the tweets right here:

2. Google Confetti for Greta Gerwig, Ryan Gosling, and Margot Robbie pic.twitter.com/R9THUKJuvl

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

4. Building a Malibu Barbie dream home that may be seen from 10 miles away

And obtainable for lease on @Airbnbhttps://t.co/5hCTxN5moL

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

6. All the opposite Mattel manufacturers x Barbie pic.twitter.com/t0G2bO50dy

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

8. EPIC fundamental trailer with a large blowout celebration, deliberate choreography, a bespoke music – and a hilarious preview of Will Ferrel and Greta Gerwig’s characters pic.twitter.com/8g6YWtFTwv

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

9. Barbie on the DC Pride Parade pic.twitter.com/rTWiVs8WHm

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

10. Barbie themed resort (vid by @JakesTakes) pic.twitter.com/Id6u5BVgDB

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

Check out the entire thread right here

The person additionally famous, “The marketing team for Barbie clearly didn’t sleep or waste a single dollar in its $150M budget. It’s a great model for marketing teams: Websites. Interviews. Out of home. Big TV Shows. Licensing deals. They all come together to generate a world-class marketing experience.”

The advertising group for Barbie clearly did not sleep or waste a single greenback in its $150M finances.

It’s an excellent mannequin for advertising groups:

Websites
Interviews
Out of residence
Big TV Shows
Licensing Deals

They all come collectively to generate a world class advertising expertise. pic.twitter.com/F3niRav5Dp

— Aakash Gupta ???? Product Growth Guy (@aakashg0) July 25, 2023

NDTV’s Saibal Chatterjee wrote concerning the movie, “Barbie, in essence, banks on straightforward fable-like means to present a pointed and imaginative survey of the pitfalls of male hegemony over corporate America and a hard look at where women stand in the real world and in the tactile domain of the imagination.”

In addition to Margot Robbie and Ryan Gosling, the movie options America Ferrera, Simu Liu, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell in different pivotal roles.